SPEAKER INFORMATION - Science Communication Workshop - 4/10/17

TO SEE THE AFTERNOON TRAINING SESSION RECORDINGS, CLICK HERE.

COOLIDGE, KEITH

Title:  Mastering the Art of Effective Public Speaking

Description:  Public speaking generally ranks among everyone’s top fears, even though we practice some form of it every day. From conversations with coworkers to departmental meetings to one-on-ones with the boss, being an effective – if not fearless – public speaker helps you stand out and get ahead. We’ll work through proven ways to polish your speaking skills so that you can convey knowledge and leave a lasting (positive) impression.

About Keith:  Keith Coolidge has been involved for more than 30 years in the politics and policy of California’s water supply and environmental protection. He is currently Executive Manager, External Affairs for the Delta Stewardship Council and previously had been Chief Deputy Director for the CALFED Bay-Delta Program. He has held top management and policy positions for local governments and water districts, and has served as a board member for several statewide policy organizations.

Keith’s early career was in journalism, working as an editor and corporate manager for a chain of newspapers in New York, North Carolina and Southern California, where for five years he was commentary editor for the Orange County Register.

He has appeared on numerous radio and television talk shows and frequently speaks on water and public policy issues throughout California.

DAWSON, CYNDI

Title:  How to Make Your Science Part of Policy Making in California

Description:  The course will focus on framing scientific information so it is more easily heard by decision makers.  We will discuss through real world examples of policy iniatives of the ocean Protection Council; what questions decision makers are asking and how a direct relationship with scientists results in better outcomes.

About Cyndi:  Cyndi Dawson joined the OPC in September 2014 and is an experienced marine ecologist with her past work focusing on nearshore ecology, marine protected areas (MPAs) and sustainable fisheries management. Prior to joining OPC, Cyndi received her B.S. in Biology from Humboldt State University and her M.S. in Marine Science from San Francisco State at Moss Landing Marine Labs. She has worked as a Marine Biologist for CA Department of Fish and Wildlife, Ecologist for the Department of Parks and Recreation and the Director of Science of Reef Check California a program that provides robust science to resource managers collected by trained citizen scientists. A focus of Cyndi’s work has been helping diverse stakeholders to understand and use science to address complex ocean management issues. Her current role as the Marine Protected Area Policy Advisor for the Ocean Protection Council focuses on working with a diverse range of agency and non-agency partners to implement effective management of California’s network of MPAs.

FELL, ANDY

Title:  Media Relations: Working Effectively With Reporters

Description:  In this class we will cover the basics of what reporters look for in a story, how to develop your message, what to do when a reporter calls, and how to give a successful media interview.

About Andy:  Andy Fell is associate director of news and media relations at UC Davis. He covers research at UC Davis, especially in the mathematical and physical sciences, biological sciences and engineering. He has a B.Sc. and Ph.D. in biological sciences, did bench research on malaria immunology and worked in pharmaceutical communications before joining UC Davis as a science writer in 2000.

FUNG, KARLA

Title:  Effectively Using Social Media for Science Communications

Description:  More than just a tool to connect with friends, Twitter, Snapchat, Facebook, Instagram, and LinkedIn have become important tools to help scientists communicate with students, colleagues, stakeholders, funders, and public audiences. Learn practical tips on how you can contribute to the scientific dialogue on social media and how to practice safe social media.

About Karla:  Karla Fung is a Social Media Manager with UC Davis Strategic Communications. Karla made her return to UC Davis after graduating 10 years ago. Needless to say, she feels right at ease being on campus. As social media manager, she works closely with the social media team to produce creative ways to tell the UC Davis story.

Online communications have been a part of her life since the early days of AOL, which sparked her interest in how people connect through technology. When Karla was a freshman, Friendster and MySpace started to shape the social networking landscape and then shortly after, Facebook expanded to UC Davis. Little did Karla know then that she would have a career in social media today.

Prior to joining UC Davis in 2016, she worked in local politics, news media and a public relations and advertising agency. At the agency, she focused on integrating public relations and advertising campaigns with social media. She has been the voice behind many brands regionally, statewide and nationally over the last seven years, ranging in industries from retail to behavior change to a German brewery.

KERLIN, KAT

Title:  Communicating Science, Creating Trust: Can You Take A Message?

About Kat:  Kat Kerlin is a press officer and science writer covering the environment for the UC Davis News and Media Relations team in the office of Strategic Communications. Before joining UC Davis, she spent 12 years as an environmental journalist, interrupted only by a 2-year Peace Corps stint in Ecuador.

(Click here to view Kat Kerlin's presentation.)

MOUNIER, JOHN

Title:  Using Video to Amplify Your Work

Description:  Video gives an audience the chance to connect emotionally with your work – the opportunity to experience something new to them. “Using Video to Amplify Your Work” is a presentation that offers an approach to video documenting your research, as well some tips and tricks that will help your video stand out.

About John:  John Mounier leads the Visual Communication team in UC Davis Strategic Communications. A graduate of NYU’s Tisch School of the Arts, Mounier has produced two feature documentaries, more than 30 nationally-broadcast television shows and is currently producing a web series about The Black Panther Party for Self Defense, called Cadre.

OSKIN, BECKY

Title:  Tell Me a Story: Writing for a Wide Audience

Description:  This workshop will introduce science-writing strategies for communicating with the public, the media and scientists in other fields. Participants will practice writing clearly and vividly about their own research.

About Becky:  Becky Oskin is a science writer for the UC Davis College of Letters and Science. A graduate of the UCSC Science Writing Program and Caltech, she has worked in science communications for more than 15 years. Her background includes journalism (staff and freelance) and university media relations. She is a founding member of Capital Science Communicators and Science Communicators of North Carolina. Her writing has been featured in New Scientist, Scientific American, The Washington Post and the Drudge Report.

POGGI, SALLIE

Title:  Effectively Using Social Media for Science Communications

Description:  More than just a tool to connect with friends, Twitter, Snapchat, Facebook, Instagram, and LinkedIn have become important tools to help scientists communicate with students, colleagues, stakeholders, funders, and public audiences. Learn practical tips on how you can contribute to the scientific dialogue on social media and how to practice safe social media.

About Sallie:  Sallie Poggi is a Social Media Strategist with UC Davis Strategic Communications.  Working at UC Davis is a bit like coming home for Sallie, who is thrilled to return after being a student here 10-plus years ago. As our social media strategist, she is responsible for creatively engaging audiences in the stories that surround this great organization.   

A UC Davis communications lecture first introduced Sallie to the complex relationship between the media and the public. Facebook and Twitter were just in their infancy, and bloggers had not yet conquered the Internet. 

When this Aggie left UC Davis as an eager young professional, diploma in hand, she launched wholeheartedly into the new social media frontier. For the decade before joining UC Davis in 2015, she worked at global PR firms, consulting with national and global brands. She helped them embrace and transform their businesses by developing social-media strategy, content strategy and engagement campaigns. 

(Click here to view Sallie Poggi's presentation.)

RODGER, KATIE

Title:  Tell Me a Story: Writing for a Wide Audience

Description:  This workshop will introduce science-writing strategies for communicating with the public, the media and scientists in other fields. Participants will practice writing clearly and vividly about their own research.

About Katie:  Katie Rodger is a Continuing Lecturer in the University Writing Program where she regularly teaches Professional Science Writing and Science Journalism. Her areas of interest include the intersections of science and writing, science communication, and writing across the curriculum--but she enjoys teaching virtually all aspects of writing. Katie currently serves as the Professional Development Chair for CapSciComm, and is also the Managing Editor of Splash!® milk science update. Her most recent publication is "Ed Ricketts and the Ecology of a Science Writer," included in the book Ed Ricketts: From Cannery Row to Sitka, Alaska (2016).

SANCHIRICO, JAMES (JIM)

About James:  James N. Sanchirico is currently Professor in the Department of Environmental Science and Policy, and Associate Director of the Coastal and Marine Science Institute at UC Davis. His main research interests include the economic analysis of policy design, implementation, and evaluation for marine and terrestrial species conservation, and the development of economic-ecological models for forecasting the effects of resource management policies. In 2012, he was the 38th recipient of the Rosenstiel Award for Oceanographic Sciences, which honors scientists who, in the past decade, have made significant and growing impacts in their field. He is currently on the Lenfest fishery ecosystem task force and past public service includes a National Research Council (NRC) committee evaluating the effectiveness of the fish stock rebuilding, six years on NOAA's Science Advisory Board, and an NRC committee to review the U.S. Ocean Acidification Research Plan. In 2014, he received the Distinguished Scholarly Public Service Award for outstanding public service contributions from the UC Davis Academic Senate.

(Click here to view Jim Sanchirico's presentation)

STANBRA, RYAN

Title:  Lost in Translation: How to Communicate the “So What” to Policy Makers

Description:  Scientific information remains an effective tool for advancing meaningful policy. However, policymakers must have access to the best available science, and, equally important, they must be able to understand its implications. In this training, we’ll discuss the myriad of variables policymakers consider, and offer hands-on activities to make sure that your research is communicated in a way that is relevant to the needs of this unique and important audience.  

About Ryan:  Ryan has over 15 years of legislative and policy experience in both the public and private sector. In his current position as Legislative and Policy Advisor to the Delta Stewardship Council, he oversees the development and implementation of the Council’s policy agenda, while serving as the liaison between the Council and the California Legislature and Congress. Prior to his time at the Council, Ryan held several policy-related positions at CalRecycle, including Chief Legislative Consultant and also spent time at a Sacramento lobbying firm with a focus on local government and finance issues. Ryan holds a BA in Political Science from UC Davis and MA in Government (emphasis in State and Local Policy Development) from CSU Sacramento.

WATTS, TOM

Title:  Should this be an Infographic?

Description:  In this talk we will discuss best practices and strategies that will allow your audiences to understand the concepts you are attempting to communicate across multiple modern delivery methods and finally answer the question…should this be an infographic?

About Tom:  Tom’s journey in the visual arts began as disproportional scribbles of his favorite animals, superheroes, baseball players and, of course, the occasional Ninja Turtle.

Over time, the scribbles became cleaner and more proportional, and the artistic process became an essential part of his identity. Tom transformed his passion into an art studio degree from UC Davis, where he focused mostly on his newfound love of painting.

With graduation looming in 2002 and the real world whispering scary tales of unemployment in his ear, Tom began searching for a vocation that would allow him to channel his creativity. At the time, the Web was relatively new and, to put it as kindly as possible, pretty ugly.

He dove in to Web design with a summer internship and has been doing his best to beautify the Web ever since.

Design, development, animation, user interface optimization, video, social media integration: If it is Web related, Tom has worked on it. As the campus’s lead interactive Web designer, he handles the design work for the UC Davis homesite, among others, and works hand-in-hand with campus website creators.

Tom worked previously for the Student Affairs Office of Technology where he redesigned the comprehensive student Web application myucdavis and Undergraduate Admissions where he designed and managed its website as well as several print publications.

Before returning to UC Davis in 2007, Tom cut his teeth as a Web designer and developer for two design firms and an international wholesaler.