Science Communication Workshop - Davis, CA - April 10, 2017

A full-day Science Communication Workshop focusing on topics including science-policy integration, media relations, social media, and public and visual communication is being convened by the UC Davis Coastal and Marine Sciences Institute and the Delta Stewardship Council, Delta Science Program with additional support from UC Davis Graduate Studies - Professors for the Future Program and  UC Davis Strategic Communications. The workshop will feature plenary speakers in the morning and training sessions in the afternoon. It will be held Monday, April 10th at UC Davis Activities and Recreation Center (ARC) and will be free and open to the public.

Registration is now closed.

The finalized program is available here, as well as below.  Speaker information is available here.

TO SEE THE AFTERNOON TRAINING SESSION RECORDINGS, CLICK HERE.

Parking:

Link to the UC Davis Activities and Recreation Center (ARC) and Visitor Parking Lot #25 - directions, etc.:  https://cru.ucdavis.edu/content/105-hours-location-and-contact.htm.

Link to all campus parking structures - should the ARC parking lot (Visitor Parking Lot #25) be full - http://campusmap.ucdavis.edu/.  (The Pavilion Parking Structure is the next relatively closest parking structure to the ARC meeting rooms - http://campusmap.ucdavis.edu/?b=192.)  


Agenda

Science Communication Workshop

UC Davis - Activities and Recreation Center (ARC) Meeting Rooms

The goal of the workshop is to provide communication tools to convey scientific concepts beyond disciplines to improve connection with a variety of audiences in public and professional interactions. This workshop is convened by UC Davis Coastal Marine Sciences Institute and the Delta Stewardship Council, Delta Science Program, with additional support from UC Davis Graduate Studies-Professors for the Future Program, and UC Davis Strategic Communications. 

8:30   Check-in

9-11:45 Morning Plenary, ARC Ballroom AB

9:00   Welcome

               Shauna Oh, UC Davis Coastal and Marine Sciences Institute

               Cliff Dahm, Delta Stewardship Council, Delta Science Program

9:10   Plenary Panel:  Best Practices in Science Communication

        What are the best practices for Science Communication? How can we engage multiple audiences in our scientific work?

        What does the science of SciComm tell us about how to approach this?

               Moderator:  Tessa Hill, UC Davis Coastal and Marine Sciences Institute  

               Kat Kerlin, UC Davis Strategic Communications - Communicating Science, Creating Trust: Can You Take a Message 

                    (Click here to view Kat Kerlin's presentation.)

               Sallie Poggi, UC Davis Strategic Communications

                    (Click here to view Sallie Poggi's presentation.)

               Jim Sanchirico, UC Davis Coastal and Marine Sciences Institute 

                    (Click here to view Jim Sanchirico's presentation)

10:30     Coffee Break          

11-11:45  Moderated Panel Discussion and Audience Q & A - All Panelists 

11:45-1   Lunch on your own

1-4:30    Afternoon Concurrent Training Sessions

Session I, 1:00-2:00PM

A)  Science Policy (Ballroom A), Trainer: Ryan Stanbra, Legislative and Policy Advisor, Delta Stewardship Council

Lost in Translation: How to Communicate the “So What” to Policy Makers

B)  Info-graphics (Ballroom B), Trainer: Tom Watts, Lead Interactive Web designer, UC Davis Strategic Communications

Should this be an Infographic?

C)  Social Media (Meeting Room 1), Trainers: Sallie Poggi, Social Media Strategist & Karla Fung, Social Media Manager, UC Davis Strategic Communications

Effectively Using Social Media for Science Communications

D)  Public Speaking (Meeting Room 2), Trainer: Keith Coolidge, Public Policy and Communications Executive, Delta Stewardship Council

Mastering the Art of Effective Public Speaking

E)  Media Relations (Meeting Room 3), Trainers: Andy Fell, Associate Director of News and Media Relations & Kat Kerlin, Environmental Content Provider, News and Media Relations, UC Davis Strategic Communications

Working Effectively with Reporters

-

2-2:15   Coffee break with refreshments

-

Session II, 2:15-3:15PM

A)  Visual Storytelling (Ballroom A), Trainers: John Mounier/Joe Proudman, Creative Communications, UC Davis Strategic Communications

Using Video to Amplify Your Work

B)  Media Relations (Ballroom B), Trainers: Andy Fell, Associate Director of News and Media Relations & Kat Kerlin, Environmental Content Provider, News and Media Relations, UC Davis Strategic Communications

Working Effectively with Reporters

C)  Social Media (Meeting Room 1), Trainers: Sallie Poggi, Social Media Strategist & Karla Fung, Social Media Manager, UC Davis Strategic Communications

Effectively Using Social Media for Science Communications

D)  Writing for Lay Audience (Meeting Room 2), Trainer: Becky Oskin, Content Strategist, UC Davis College of Letters and Sciences & Katie Rodger, UC Davis University Writing Program

Tell Me a Story: Writing for a Wide Audience

E)  Science Policy I (Meeting Room 3), Trainer: Ryan Stanbra, Legislative and Policy Advisor, Delta Stewardship Council

Lost in Translation: How to Communicate the “So What” to Policy Makers

 

3:15-3:30  Coffee break

 

Session III, 3:30-4:30PM

A)  Writing for Lay Audience (Ballroom A), Trainer: Becky Oskin, Content Strategist, UC Davis College of Letters and Sciences & Katie Rodger, UC Davis University Writing Program

Tell Me a Story: Writing for a Wide Audience

B)  Public Speaking (Ballroom B), Trainer: Keith Coolidge, Public Policy and Communications Executive, Delta Stewardship Council

Mastering the Art of Effective Public Speaking

C)  Science Policy II (Meeting Room 1), Trainer: Cyndi Dawson, OPC Marine Protected Areas Policy Advisor, California Ocean Protection Council

How to Make Your Science Part of Policy Making in California

D)  Info-graphics (Meeting Room 2), Trainer: Tom Watts, Lead Interactive Web designer, UC Davis Strategic Communications

Should this be an Infographic?

E)  Visual Storytelling (Meeting Room 3), Trainers: John Mounier/Joe Proudman, Creative Communications, UC Davis Strategic Communications

Using Video to Amplify Your Work

--

TRAINING DESCRIPTIONS

INFO-GRAPHICS- Should this be an Infographic?; Tom Watts, UC Davis Strategic Communications

In this training we will discuss best practices and strategies that will allow your audiences to understand the concepts you are attempting to communicate across multiple modern delivery methods and finally answer the question…should this be an infographic?

MEDIA RELATIONS- Working Effectively with Reporters; Andy Fell & Kat Kerlin, UC Davis Strategic Communications

In this training we will cover the basics of what reporters look for in a story, how to develop your message, what to do when a reporter calls, and how to give a successful media interview.

PUBLIC SPEAKING- Mastering the Art of Effective Public Speaking; Keith Coolidge, Delta Stewardship Council

Public speaking generally ranks among everyone’s top fears, even though we practice some form of it every day. From conversations with coworkers to departmental meetings to one-on-ones with the boss, being an effective – if not fearless – public speaker helps you stand out and get ahead. We’ll work through proven ways to polish your speaking skills so that you can convey knowledge and leave a lasting (positive) impression.

SCIENCE POLICY I- Lost in Translation: How to Communicate the “So What” to Policy Makers; Ryan Stanbra, Delta Stewardship Council               

Scientific information remains an effective tool for advancing meaningful policy. However, policymakers must have access to the best available science, and, equally important, they must be able to understand its implications. In this training, we’ll discuss the myriad of variables policymakers consider, and offer hands-on activities to make sure that your research is communicated in a way that is relevant to the needs of this unique and important audience.

SCIENCE POLICY II- How to Make Your Science Part of Policy Making in California; Cyndi Dawson, California Ocean Protection Council                              

The training will focus on framing scientific information so it is more easily heard by decision makers. We will discuss through real world examples of policy iniatives of the ocean Protection Council; what questions decision makers are asking and how a direct relationship with scientists results in better outcomes.

SOCIAL MEDIA- Effectively Using Social Media for Science Communications; Sallie Poggi & Karla Fung, UC Davis Strategic Communications                                 

More than just a tool to connect with friends, Twitter, Snapchat, Facebook, Instagram, and LinkedIn have become important tools to help scientists communicate with students, colleagues, stakeholders, funders, and public audiences. Learn practical tips on how you can contribute to the scientific dialogue on social media and how to practice safe social media.

VISUAL STORYTELLING- Using Video to Amplify Your Work; John Mournier, UC Davis Strategic Communications

Video gives an audience the chance to connect emotionally with your work – the opportunity to experience something new to them. “Using Video to Amplify Your Work” is a presentation that offers an approach to video documenting your research, as well some tips and tricks that will help your video stand out.

WRITING FOR LAY AUDIENCE- Tell Me a Story: Writing for a Wide Audience; Becky Oskin & Katie Rodger, UC Davis College of Letters & Science                 

This training will introduce science-writing strategies for communicating with the public, the media and scientists in other fields. Participants will practice writing clearly and vividly about their own research.


TO SEE THE AFTERNOON TRAINING SESSION RECORDINGS, CLICK HERE.